Trade shows – Where do I Start?
Did you ever go to a trade show and wonder: “what am I doing here?”
I do all the time and I attend lots of them as part of my job.
All the booths look the same – 3 x 3-meters, nice open design, small table, a few chairs, small desk at the edge and the obligatory fishbowl for cards. And let’s not forget a very uninspired person sitting at the table staring at their phone.